Your Resume- What’s it Actually For?

Are you getting called for the interviews you want? If not, perhaps you should take a closer look at your resume. 

Marketing Document or Job History?

Over the years, I’ve looked at many resumes. One tip I give candidates that I want to share with you, is to view your resume as a marketing document and not as a job history.

Why is that important? Because it frees you from having to include your entire career in your resume. If you have a 20-year job history, you may only want to include the last 5 to 10 years. Of course, your resume still needs to be accurate and honest, but you’re showcasing only certain parts to get you the interview.

The One Job of your Resume

This brings me to an important point. Your resume has only one job- to get you the interview.
The resume will not get you the job offer.
When writing your resume, focus only on getting the job interview. Everything you put in the resume needs to entice the hiring manager to call you for that interview.

How to Decide What to Include

A good way to decide what to put in the resume is to use the marketing principle “what’s in it for me”. In this case, the me is the hiring manager. What’s in it for the hiring manager if she hires you?

Try to think about what problems you solved for other employers that a new employer would likely have too. Put that in your resume.

I hope this gives you a different lens to view and improve your resume so you can get more of the interviews you want.